about me
Hi, I'm
Tsui
'Choi'
I'm a Senior Product Designer specialising in great UI, producing end-to-end designs and scaling the design system across InvestorFlow's multi-product ecosystem.
I care deeply about the quality of my work, am a huge people person (hello events teams!) and have way more hobbies than I have time for - ask me how many bruises I've had from diving off a springboard…
Recent Things
June 2026
Updating sprite sheet icons with the help of Claude
How using Claude helped me save days identifying icon locations and sizes, so I could focus on making the real improvements.
Read my blog post
Read my blog post
May 2026
Created my first Github repository
Using Figma, Cursor and XCode Simulator, I designed, prototyped and published my first GitHub commit for a mobile app using real data.
July 2025
Sharing AI tools and tips I utilise to be a better designer
Topics included how my perspective on using AI tools has drastically changed, the tools I'm using to rapidly iterate designs, and the key things that help me write better prompts.
March 2025
Was implementing semantic variables really worth it?
Sharing how I implemented semantic variables which enabled us to quickly rebrand the product post-acquisition.
Read my blog post
Read my blog post
The majority of 2025
Making many new friends
Not exactly design related, but I had a blast working semi-remotely and looking after lots of pets (and homes) through TrustedHouseSitters last year!